Creative & art director, designer; singer, songwriter, and producer
I’m a multifaceted creative specializing in concept-driven visual identities and scalable design systems, with a background in fine art and music. With over 15 years of experience, I develop immersive brand experiences, global design systems, playlist brand redesigns, and cultural campaigns (Black Music Month, Women’s History Month, AAPI Heritage Month and more). I also work with niche brands on bespoke projects, like exclusive merchandise for Studio 126 and illustration for Slayer Espresso. As co-founder and creative director of Basic Cycle Co, I lead a bicycle brand alongside my husband, committed to simplicity, style, and U.S.-made craftsmanship.
My approach balances research with instinct as I immerse myself in the world of the client or artist I’m collaborating with. I look for ways to push further, whether through typographic experimentation or breaking my own systems—a process that results in more dynamic and interesting work—then I get very detailed (genuinely my favorite part).
I release music as a singer, songwriter, and producer under my own name, integrating visual world-building with musical expression.
Interested in working together? I’d love to hear from you.
Experience
• Amazon Music
• Amazon (XCM)
• Slayer Espresso
• Digital Kitchen
• Tether
Skills
• Creative direction
• Art direction
• Conceptual ideation
• Design systems
• Brand identity
• Typography
• Merch design
Education
• Seattle Central College
Graphic Design & Illustration, AAS
2010