Art & creative director, designer; singer, songwriter, and producer

I’m a multifaceted creative specializing in concept-driven visual identities and scalable design systems. With a background in art and music and 15 years of experience in graphic design, I’ve worked with major brands including Pepsi, Amazon, and Amazon Music—developing everything from immersive brand experiences and global design systems to playlist franchise redesigns and cultural campaigns.

My portfolio extends to niche brands and bespoke projects, such as brand development and illustration for Slayer Espresso and exclusive merchandise for Studio 126. As co-founder and creative director of Basic Cycle Co, I lead a bicycle brand with my husband committed to simplicity, style, and U.S.-made craftsmanship. I am also a singer, songwriter, and producer, releasing music under my own name where I blend visual world-building with emotional connection through sound and imagery.

Experience
Amazon Music
Amazon (XCM)
Slayer Espresso
Digital Kitchen
Tether

Skills
Creative direction
Art direction
Conceptual ideation
Design systems
Brand identities
Merch

Education
Seattle Central College
Graphic Design & Illustration, AAS
2010

Connect
LinkedIn
Instagram
• hello@chelseyscheffe.com

Tacoma, WA